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Guides, benchmarks, and videos on app store SEO, ads, and funnel optimization.

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Guides and benchmarks.

MIGRATE FROM MANTLELeaving Mantle?Keep growing.MantlePrys

Mantle is winding down. Where its growth and analytics tools land in Prys, and what to do about billing, support, and affiliates.

Guide · 4 min
APP STORE SEORank higherin theApp Store1

What determines your Shopify app's rank in App Store search, and how to move each factor: keywords, installs, conversion, reviews, and retention.

Guide · 6 min
GROWTHGet moreappinstalls

More Shopify app installs come from two levers, visibility and conversion. A practical playbook for the installs that actually turn into revenue.

Guide · 6 min
Shopify app KPIs THE METRICS THAT MATTER

The Shopify app KPIs that matter, with 2026 benchmarks. What each metric means, why it matters, and where you stand.

Reference · 6 min
Shopify app benchmarks 2026 WHERE YOU STAND Top quartile 5.75% Mean 2.96% Benchmark

The latest install, subscribe, and paying conversion benchmarks across Shopify app niches.

5 min
FUNNEL · PART 2 Conversion optimization best practices

Optimize every step of your funnel, from app store page visit to paying customer.

8 min
GROWTH · PART 1 Marketing & traffic acquisition SEOAdsSocial $

Drive top-of-funnel traffic and acquisition to scale your app effectively.

8 min
GROWTH Grow to $100K MRR and beyond $100K

Master the three pillars of growth above $100K MRR: traffic, conversion, and monetization.

9 min
APP STORE SEO Double your app store page visitors Install ×2

Boost app store traffic, enhance SEO, and expand your sources for aggressive growth.

7 min
LEAKING FUNNEL Fix your conversion funnel $ $ $ $

For most apps, fixing the funnel is the best growth hack. Most can double their conversion rate.

7 min
APP STORE SEO Get your app store page ready

Prepare your Shopify app store listing for the app store redesign.

5 min

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