Growth relies on context. Knowing your own Shopify app metrics is essential, but knowing how they stack up against the market is what separates good apps from category leaders.
This report analyzes aggregated, anonymized data from over 400 active Shopify apps connected to Prys. Below we compare the mean (average) app against the top quartile (top 25%), so you can see the exact gaps, from acquisition to retention, that separate standard apps from the top performers going into 2026.
Want to know where you land? Connect your app and Prys shows your number beside every benchmark below, so you can see which gaps to close first.
Shopify app revenue and growth benchmarks
| Metric | Average app | Top quartile |
|---|---|---|
| Monthly revenue | $8,769 | $13,300 |
| MRR growth rate | 2.96% monthly (42% annually) | 5.75% monthly (96% annually) |
| Paying customer growth rate | 2.66% monthly (37% annually) | 4.95% monthly (79% annually) |
| ARPU | $27.13 | $36.30 |
Shopify app LTV and funnel value benchmarks
| Metric | Average app | Top quartile |
|---|---|---|
| Customer lifetime value | $405 | $507 |
| Subscriber / trialist value | $95.19 | $162.81 |
| Install value | $43.25 | $71.26 |
| App store page visitor value | $9.43 | $13.58 |
Shopify app conversion rate benchmarks
| Metric | Average app | Top quartile |
|---|---|---|
| App store page visit to install | 19.34% | 30.67% |
| Install to subscribe / start trial | 29.89% | 49.96% |
| Visit to subscribe / start trial | 5.63% | 9.77% |
| Visit to new paying customer | 2.12% | 3.41% |
Shopify app churn benchmarks
| Metric | Average app | Top quartile |
|---|---|---|
| Customer churn rate | 8.95% | 4.69% |
| 24-hour uninstall rate | 30.71% | 22.80% |
Shopify app traffic and customer benchmarks
| Metric | Average app | Top quartile |
|---|---|---|
| Monthly app store page visitors | 644 | 1,075 |
| Monthly installs | 147 | 268 |
| Paying customers | 508 | 838 |
FAQ: Shopify app benchmarks
What is a good conversion rate for a Shopify app?
The average app converts 2.12% of Shopify app store page traffic into paying customers, and the top quartile converts 3.41%. On install, the average visit-to-install rate is 19.34%, and install-to-subscribe is 29.89%.
What is the average Shopify app MRR growth rate?
The average app grows MRR 2.96% monthly (about 42% annually). The top quartile grows 5.75% monthly, roughly 96% annually.
What is a good churn rate for a Shopify app?
Churn, one of the Shopify app KPIs that decide growth, averages 8.95% monthly. The top quartile keeps it below 4.69%, and top apps also hold 24-hour uninstalls under about 23%.