Prys sends install, subscribe, and paying events, each with its per-keyword LTV value, to fuel Google Smart Bidding and Performance Max, so the AI optimizes toward revenue and you can finally measure real ROAS.
Prys is the Shopify app growth platform for Shopify app developers.
Prys uploads install, subscribe, and paying values per keyword, so Smart Bidding and Performance Max can chase revenue instead of installs.
"shopify speed optimizer" can be worth 3x "shopify app" at the same install volume. Prys sends the real value of each, so the AI spends where the money is.
With paying-customer values flowing in, you finally see whether your Google Ads are profitable, per campaign and keyword.
For a Shopify app, Google Ads reach merchants off the App Store, and the traffic is often cheaper and less contested than Shopify App Store ads. The catch is that most developers optimize for installs and quietly lose money, because an install is not a paying customer. Feed Google's AI real paying-customer values and it becomes one of the few channels you can scale profitably.
One Prys customer hit a 563% ROAS at a $0.07 average CPC, turning $8.1K of spend into $45.8K of tracked value, with 37% of their subscribers coming from Google CPC.
Google's Smart Bidding and Performance Max only work well when they get deep-funnel conversions with real values. Prys uploads three events for every merchant, install, subscribe, and paying, each carrying its per-keyword LTV, through the conversion upload API. That unlocks Maximize Conversion Value bidding, so the AI optimizes toward the keywords and merchants that actually pay. Prys creates the three conversion actions for you automatically, and the whole connection takes about two minutes.
Prys takes the guesswork out. Because it sends value per keyword, Smart Bidding shifts budget onto the terms that produce paying merchants on its own. And in the dashboard you see the paying-customer value of every Shopify app store search term, so you can steer campaigns toward what converts and away from what only burns budget.
Google Ads go straight to your App Store listing by default, and Prys tracks those clicks to paying customers automatically. If you route ads through your own landing page first, Prys covers that too: one snippet carries the click across your landing page and funnel onto the listing, so values still attribute to the exact campaign and keyword.
Two-minute OAuth. Prys creates your install, subscribe, and paying conversion actions automatically.
Every click tied to installs, subscribers, and paying customers, with revenue.
Prys sends each event with its per-keyword LTV to Google.
Smart Bidding and Performance Max optimize toward revenue, and you scale what returns.
Yes, often at cheaper, less-contested traffic than Shopify Ads, as long as you feed Google real paying-customer values instead of optimizing for installs.
Prys uploads install, subscribe, and paying events, each with its per-keyword LTV value, so Smart Bidding and Performance Max optimize toward revenue.
Start on Manual CPC. Because Prys sends three funnel events per merchant, not just payments, you reach Google's conversion threshold much faster, then switch to value bidding.
The ones with the highest paying-customer value. Prys sends value per keyword, so Smart Bidding shifts budget onto them automatically.
Send install, subscribe, and paying events with per-keyword values, so Smart Bidding and Performance Max optimize your Shopify app campaigns toward revenue.