Prioritize the keywords that actually pay, audit your listing against them, and generate optimized copy with AI. Then keep optimizing as your data grows.
Prys is the Shopify app growth platform for Shopify app developers.
Every keyword scored on quality, volume, and difficulty from data across 500+ apps. Potency ranks them by revenue potential, so you work the terms that convert, not vanity traffic.
Run an AI audit of your prioritized keywords against your current copy. Get an optimization score, the exact placement gaps, and what to fix.
Generate optimized copy for every field, name, subtitle, description, and bullets, checked for character and placement compliance. Hit Fix until the score is where you want it.
Shopify app store SEO, also called app store optimization or ASO, is the work of optimizing your App Store listing so it ranks and converts for the searches merchants actually run. Unlike web SEO, you control only a handful of fields (name, subtitle, description, and bullets), and there is no rank API, so it comes down to putting the right keywords in the right fields, in copy that still converts. Prys does both.
Prys prioritizes by Potency, its revenue-potential score. It computes Quality from your installs, conversion rates, subscribers, and revenue; Volume from total search and ads visits per term; and Difficulty from how many apps compete for it, all from aggregate data across 500+ connected apps. No scraping, no guesswork. Potency combines the three so your keywords prioritize themselves, and you can add or remove any of them.
Prys audits, then generates. It audits your prioritized keywords against your live copy and returns an optimization score plus the exact placement gaps. The AI copy generator then writes optimized copy for every field and enforces the character limits and keyword placements the App Store rewards, sending copy back to the AI until it complies. You refine any field with the AI assistant, hit Fix on weak keywords, translate into other languages with the same compliance checks, and export to Google Sheets to update your listing.
Optimization is not a one-time job. As your data grows and the market shifts, Prys surfaces data-driven monthly suggestions: new keywords worth targeting, terms that gained value, placements worth revisiting. So you re-audit and re-optimize on a schedule instead of guessing.
Alongside optimizing your listing, Prys tracks where your app ranks in Shopify App Store search, by keyword and category, and follows those positions over time. So you catch a term climbing or slipping while it is still cheap to act, and you can tie each ranking keyword to the installs and revenue it actually drives, not just its position. For the full picture of what moves a ranking, see our guide to Shopify App Store ranking factors.
Prys ranks your keywords by Potency. You edit the list and add your own.
Run an AI audit against your live listing for a score and placement gaps.
AI writes compliant copy for every field. Fix until the score is high, then export.
Data-driven monthly suggestions keep your listing optimized as you grow.
Yes. Prys tracks your rank by keyword and category over time, and ties each ranking keyword to the installs and revenue it drives, so ranking becomes a revenue signal, not just a position.
It is optimizing your App Store listing, the name, subtitle, description, and bullets, so it ranks and converts for the searches merchants run.
By Potency, a score combining Quality, Volume, and Difficulty computed from data across 500+ connected apps, so keywords rank by revenue potential.
Yes. The AI copy generator writes optimized copy for every field, enforces character and keyword-placement compliance, and exports to Google Sheets.
Prys surfaces data-driven monthly suggestions, new keywords, terms that gained value, so you can re-audit and re-optimize on a schedule.
Prioritize by Potency, audit your listing, generate optimized copy with AI, and keep optimizing as your data grows.